PEOPLE OVER 50 DESERVE BETTER
Help us build Britain’s first free national discount and benefits card for people over 50.
Advantage 50 is creating a national card that will help people over 50 save money through meaningful discounts and useful benefits.
But we don’t want to decide what people need from behind a desk.
We want people over 50 to help build it.
Help us shape the discounts and benefits that matter most to people over 50 and help create something genuinely useful.
Free to join • Built with the community • No payment details required
Why 50?
More than 25 million people in the UK are over 50, yet most discount schemes are linked to a profession, employer or service history.Advantage 50 is different.It is being built for everyone over 50, regardless of what they did for a living.We believe experience still matters and that people over 50 deserve meaningful discounts and benefits that recognise the contribution they have made.This isn't about age holding people back.It's about recognising the value that comes with it.
What could the card include?
The card is still being shaped by the community, but members have already suggested discounts and benefits in areas such as:• Supermarkets and everyday shopping• Travel and days out• Utilities and household bills• Health and wellbeing• Insurance and financial services• Restaurants, cafés and local businessesAdvantage 50 is being shaped by the people who will actually use it.
Built differently
Advantage 50 is being created as a Community Interest Company (CIC), which means it is designed to benefit people and communities, not just shareholders.Our aim is simple: to build a free national discount and benefits card that genuinely helps people over 50 save money through meaningful discounts and useful benefits.Any profits generated by Advantage 50 will be reinvested into projects and initiatives that improve life for people over 50 across the UK.We're not another cashback app or loyalty scheme.We're building something fair, practical and sustainable, shaped by the people who will actually use it.Advantage 50 is still in its early days, but with the help of the community, we believe it can become something that makes a real difference.
HELP SHAPE THE CARDAdvantage 50 is still in its early days, and the card is being shaped by the people who will use it.If you'd like to help build Britain's first free national discount and benefits card for people over 50, we'd love to hear from you.Tell us which discounts and benefits matter most to you, share your ideas and join a growing community helping to create something genuinely useful.Together, we can build something better.
We never sell your data. Ever.
Why I started Advantage 50Like many people over 50, I've seen how easy it is for experience to be overlooked. Yet between us, we have decades of knowledge, skills and life experience that still matter.Advantage 50 started with a simple belief: people over 50 deserve meaningful discounts, useful benefits and a community that values what they bring.We're only at the beginning, but together I believe we can build something genuinely worthwhile.
Contact
Get In TouchQuestions, ideas, feedback or partnership enquiries are always welcome.Dominic Grantham
[email protected]Advantage 50 CIC
Registered Community Interest Company (UK)Company No: 16975456
"Last updated: July 2026"