OVER 50?

JOIN THE WAITING LIST FOR THE FREE ADVANTAGE 50 CARD

A national discount and benefits card being created for everyone aged 50 and over across the UK—whatever they did for a living.Join the free waiting list today and be among the first to hear when the Advantage 50 Card launches. Every registration also helps demonstrate the demand for fair, useful savings for people over 50.Free to join • No membership fee • No payment detailsThe Advantage 50 Card is currently being developed. Discounts and benefits are not yet available.

WHY ADVANTAGE 50?

You shouldn’t need to have worked in a particular profession or wait until retirement to qualify for useful savings.Millions of people over 50 have spent decades working, raising families, caring for others, volunteering and contributing to their communities—but many national discount schemes still exclude them.Advantage 50 is being created for everyone aged 50 and over.No special employment history.No membership fee.Just a fair opportunity to save money on the things people genuinely use.

THE SAVINGS WE WANT TO PURSUE

Our early conversations with people over 50 have shown that everyday savings matter most.We want to pursue useful discounts and benefits across areas such as:• Supermarkets and everyday shopping
• Fuel, transport and travel
• Restaurants, cafés and eating out
• Home, DIY and gardening
• Health and wellbeing
• Insurance and household costs
• Days out, hobbies and leisureWe don’t want a card filled with token offers designed to make people buy things they never wanted.The aim is simple: meaningful savings on real life.These are the areas Advantage 50 hopes to pursue. No commercial partnerships or discounts have yet been confirmed.

Built differently

BUILT FOR PURPOSE—NOT JUST PROFITAdvantage 50 is a registered Community Interest Company.That means it has been created to benefit people and communities—not simply to generate profits for shareholders.Our purpose is to:• Build a free national discount and benefits card for people over 50
• Help members save money through useful offers
• Reinvest any profits into projects that improve life for over-50s across the UKAdvantage 50 CICRegistered Company Number: 16975456

JOIN THE FREE WAITING LIST
Be among the first people to register their interest in the free Advantage 50 Card.
It takes less than 30 seconds.

By clicking ADD ME TO THE WAITING LIST, I confirm that I am aged 50 or over and agree to receive occasional emails about the development and launch of the Advantage 50 Card. I can unsubscribe at any time.
We never sell your personal information.Read our Privacy Notice

WHY I STARTED ADVANTAGE 50I’m Dominic Grantham, founder of Advantage 50 CIC.I started Advantage 50 because I believe people over 50 deserve greater recognition for everything they have contributed—and a fairer opportunity to save money.There are successful discount schemes for particular professions and groups. I want to create something for everyone over 50, regardless of the job they did or whether they are still working.We are at the beginning, and I won’t pretend the discounts already exist.The plan is to build a genuine waiting list, use that evidence to approach national partners, secure funding and create a card worth carrying.If you believe the idea deserves a chance, please add your name.Dominic Grantham
Founder and Director
Advantage 50 CIC

Contact

Get In TouchQuestions, ideas, feedback or partnership enquiries are always welcome.Dominic Grantham
[email protected]Advantage 50 CIC
Registered Community Interest Company (UK)Company No: 16975456

Last updated: August 2026

PRIVACY NOTICE

Last updated: 15 August 2026WHO WE AREAdvantage 50 CIC is the data controller responsible for the personal information collected through advantage50.org and the Advantage 50 Card waiting list.Advantage 50 CIC
Registered Community Interest Company
Company Number: 16975456
Email: [email protected]INFORMATION WE COLLECTWhen you join the Advantage 50 Card waiting list, we collect:• Your first name
• Your email address
• Your confirmation that you are aged 50 or over
• The date and time you registered
• Basic information about the delivery and use of our emails, such as whether an email was delivered, opened or a link was clickedWe do not ask for payment details, your full date of birth or unnecessary personal information.HOW WE USE YOUR INFORMATIONWe use your information to:• Manage the Advantage 50 Card waiting list
• Send occasional updates about the card’s development and launch
• Invite you to take part in relevant Advantage 50 research or community discussions
• Understand the level of interest in the card
• Produce anonymous, combined statistics for potential partners, funders and grant applicationsWe will not give partners or funders your name or email address. They may only be shown anonymous totals and general findings.OUR LAWFUL BASISWe process your waiting-list information with your consent.You give this consent when you submit the registration form after being told how your information will be used.You may withdraw your consent and unsubscribe at any time.WHO WE SHARE INFORMATION WITHWe use trusted service providers to operate the website, store the waiting list and send emails. These currently include:• Carrd, which hosts the Advantage 50 website and registration form
• EmailOctopus, which securely stores the waiting list and distributes emails
• Google Workspace, which provides our business email serviceThese providers only receive the information needed to provide their services.We do not sell, rent or trade your personal information.Some service providers may process information outside the United Kingdom. Where this happens, appropriate data-protection safeguards are used.HOW LONG WE KEEP YOUR INFORMATIONWe keep your information while the Advantage 50 Card is being developed and while you remain interested in receiving updates.The waiting list will be reviewed regularly, and information will be deleted or anonymised when it is no longer needed.If you unsubscribe, we will stop sending you updates. We may retain a minimal record of your email address on a suppression list so that we do not contact you again accidentally.YOUR RIGHTSYou may ask us to:• Tell you what personal information we hold about you
• Correct inaccurate information
• Delete your information
• Restrict how your information is used
• Provide a copy of your information
• Stop sending you communicationsYou may withdraw your consent at any time by using the unsubscribe link in an email or by contacting [email protected].COOKIES AND EXTERNAL LINKSThe website may use essential technologies required for it to operate correctly. Advantage 50 does not currently use its own advertising cookies.The website may contain links to external services, including Facebook. Those services have their own privacy policies and are responsible for how they process information after you leave our website.QUESTIONS OR COMPLAINTSIf you have a question or concern about your information, contact:[email protected]You also have the right to complain to the Information Commissioner’s Office:www.ico.org.uk
Telephone: 0303 123 1113CHANGES TO THIS NOTICEWe may update this notice as Advantage 50 develops or if the way we use personal information changes. The latest version will always be available on this website.